HELLO CURIOUS

KUAI is an app for the curious, the antithesis of the short video apps currently spewing frivolous dance videos and mindless trend-chasing. On KUAI you can find videos that are actually interesting and provide some value. I worked with (CW) Alexandra Brusovanik under the direction of (GCD) Ida Gronblom, (CD) Hugo Bierschenk and (CD) Dean Woodhouse at 72 and Sunny to come up with the idea and produce this global campaign.