PROCESS THIS

Food information and misinformation is everywhere these days. Who even knows what’s good for you anymore? Through a series of friendly social ads, IFIC is setting the record straight about the food we eat everyday, and easing some of the fears that surround processed food. Confused about a big scary name on a nutrition label? Just type it into the ingredient dictionary and get more info. I worked with (CW) Alexandra Brusovanik and (CD) Chad Walker to come up with the idea and produce this work.